City Of Melbourne
This survey has been run every two years since 2006 and Wallis won the contract in 2014, 2016 and 2018. It is a key piece of work used for forecasting and planning based on the information it gathers about those present in the centre of Melbourne for work, study and other purposes (such as shopping, leisure and tourism).
Transport Accident Commission (TAC)
The Transport Accident Commission is one of Victoria’s largest advertisers. Since 2014 Wallis has been responsible for measuring its effectiveness through the Public Education Evaluation Program (PEEP). The program measures all of the TAC’s major campaigns in all media. In addition the program captures Victorians’ attitudes and behaviours relating to important and upcoming road safety issues and campaign topics.
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