Creative Victoria engaged Wallis to profile the Design sector in Victoria, estimating the economic and employment contribution of the sector as well as its competitiveness nationally and internationally. Wallis was engaged based on our successful previous conduct of this project in 2008, 2012 and 2015.
The project successfully provided Creative Victoria with updated estimates on the profile of Victoria’s design industry including the mix across different design sectors and the relative profitability of firms. The study also profiled the extent to which Victorian businesses are making use of design to drive innovation and improved product/service delivery. The study utilised large-scale surveys of design consultancies and Victorian businesses, as well as in-depth interviews and case studies.