Wallis was awarded the contract as preferred supplier for all communications development, evaluation and testing for Federal Election communications campaigns by the Australian Electoral Commission (AEC) in 2015. We were chosen because of our proven ability to reach all members of the Australian community through multi-frame interviewing and using our partnerships to access panels of pre-recruited respondents who are hard to reach by other means.
The calling of an early general election in 2016, together with the need to develop materials to educate Australian voters on changes to the senate voting papers, meant that Wallis deployed a qualitative development study and three major pieces of quantitative work simultaneously, meeting very tight and obviously non-negotiable, timelines. The developmental communications research included building a detailed understanding of the public’s ability to understand the messages readability and legibility of AEC election publications and to identify strategies for improvement in their design, format, language and content. The monitoring program involved over 7,000 interviews evaluating the AEC’s Federal election advertising which comprised several campaigns across a wide variety of media. The AEC was so impressed that the Assistant Commissioner wrote a personal note of thanks to all involved.