Since 2015 Wallis has been the supplier for communications development, evaluation and testing for federal election communications campaigns conducted by the Australian Electoral Commission (AEC). A key reason we were selected was because of our proven ability to reach all members of the Australian Community through multi-mode interviewing and to access panels of pre-recruited respondents who are hard to reach by other means.
During both 2016 and 2019 this research required conducting and reporting on several large, nation-wide quantitative surveys immediately prior to and after the federal election meeting very tight and non-negotiable timelines. Our findings and recommendations from the 2019 federal election campaign analysis will directly impact on the media mix that the AEC employs for its next federal election advertising campaign.
The original contract was to last until 2019, with the option of a four-year extension to 2023. The AEC was sufficiently satisfied with Wallis’ work that earlier this year we were re-appointed as supplier until 2023.