Wallis’ eRetail customer experience research mentioned in eCommerce News

“Research has shown that a positive customer experience can be the most important competitive differentiator,” said Anne-Marie Gut, online research specialist at Wallis Consulting Group. “Emerging Australian eRetailers are competing with established global eRetailers who have been working on improving their online customer experience for years.”

This eCommerce News article further acknowledges that in order to stay competitive in this global market, Australian online retailers need to have an understanding of not only their customers, but also their customers’ experience whilst shopping online. Wallis’ innovative benchmarking and online evaluation research allows eRetailers to do precisely this.