eMysteryShopper: The competitive edge in Australia’s online market

Our unique eMysteryShopper service gives you an in-depth understanding of usability, functionality, supporting logistics and customer service, through a panel of paid, demographically profiled internet users.

The most comprehensive insight into the end-to-end visitor experience

Wallis Consulting Group, in collaboration with eDigitalResearch in the UK, has brought an exciting new research offering into the Australian market. Research has shown that providing a superior online shopping experience is key to gaining an edge over other e-retailers. Compare your results against best-practice benchmarks, developed from over 10 years of online mystery shopping in the now well-established UK market, and as an option, you can compare your results against your Australian competitors.

The website evaluation goes beyond basic usability testing, covering the end-to-end visitor experience including navigation, searching, product descriptions, ease of using the basket, delivery, after sales service and returns handling.

Strengths, weaknesses, opportunities and threats revealed

In the UK, this research product is used and trusted by online, pure-play bricks and mortar, and cross-channel organisations alike in not only the retail – but also the finance, travel and home services sectors. For organisations operating online, availability, delivery and after sales service are just as important as how easy the website is to use or how it looks.

For more information on this new research offering, please contact Anne-Marie Gut at Wallis:

Phone: 03 8620 5635
Email: amgut@wallisgroup.com.au