Advertising Database

The hundreds of advertisements that have been tested by the company in recent years have been entered on a single data base, allowing clients’ ads to be compared to average score data and the best of the best. As Wallis Consulting Group does not offer “Black Box” solutions to clients, each measure may be slightly different. The data have been arranged so the only ads that have been measured in a comparable fashion are included in each analysis.

Interrogation of the database over the years has yielded a wealth of diagnostic and analytical data that enable us to add value to our advertising tracking clients by:

  • Giving them the benefit of the lessons learned by studying the effectiveness of advertising in different markets as input to campaign development;
  • Showing how well their ad campaign is performing relative to other comparable advertising;
  • Allowing them to predict the optimum use of media spend and placement;
  • Providing sensitive diagnostics and showing where newly launched ads could be improved to optimum effect.

While the data contained in the database must remain confidential the rationale and workings behind the findings are transparent to clients.

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