Analytical Methods

Statistical Analysis

The Wallis Consulting Group team has the experience to choose the appropriate analyses and to perform these in house. We have particular expertise in:

Data reduction methods, principal components, exploratory factor analysis, correspondence analysis
Scaling Methods: Multi-dimensional scaling, Item Response Theory
Group Formation methods; k-means and hierarchical cluster, CHAID
Group Membership Drivers; multiple discriminant analysis
Dependent – independent variable analysis; MANOVA, multiple linear, logistic regression, multi-nominal logit, probit, Structural Equation Modelling
Time Series; ARIMA and Predictive Models

Proprietary Tools

Based on the wealth of advertisement and customer satisfaction tracking work we have done over time, Wallis have developed two Proprietary Tools that we can call on for relevant projects. Click below to find out more about our Advertising and Customer Satisfaction Databases:

Advertising Database

Customer Satisfaction Database

Other key services:

About Wallis

The Wallis Group is an active participant in the market research industry, with senior staff making significant contributions to the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO). As such we actively pursue the ethical objectives of the industry.

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